With the rise of social sites, advances in targeting technology, and the ability to gather more and more user information – digital advertising has never been more effective. Each and every business can put their messaging or offers out for pennies on the dollar. Then, with targeting, optimization is a piece of cake. We help determine what advertising outlets, messaging, and budget is right for your business – making it one less thing you have to worry about. On top of that, our team is Google & Facebook certified.
Understanding your target demographic and how to reach them is crucial for the success of every advertising campaign. We research the industry, location, and even what the social media presence looks like to flush out the pool of potential customers. Over the course of the campaign we gather new insights and more specific data for optimization.
Data is everything in advertising. As a Google Analytics Certified agency, we break down the metrics to help our clients understand where to focus their attention and their budget. This information can help a business understand its core demographic better and has been proven to change the way a business is run, in certain cases. Historically we’ve shown extremely potent results, typically doubling benchmark standards.
“What should my offer be?” – excellent question! We help businesses structure offers and determine the messaging to go along with them. Because there are so many moving pieces when it comes to advertising, it’s important you have each and every piece of the puzzle sorted out. The messaging is what ties it all in together.
We look into your existing social accounts, and analytics to determine who we target. We cast a wide net to determine who is interacting with your ad-sets. Once we distill your demographic we re-target and create look-a-like audiences. We constantly adapt and optimize your ads. We utilize Google Tags Manager, and Facebook Pixel codes in every campaign to better determine data and increase efficacy of your campaign.
Each business has its own metric of success – we tailor each campaign to reach the goals those goals. Whether you’re launching a company and looking for brand development, engagement or awareness, or strictly looking to generate revenue – we’ve got you covered.
Where We Advertise
Google Display Network
Case Studies (Digital Ads)
This client came to us to get customers in the door. We strategized with three different forms of Digital Advertising: Google Display Ads, Facebook Ads, with the emphasis on Google Search Ads. With a total investment of $9000 over the course of six months, we’ve successfully generated $33,000+. This client initially agreed to a six month campaign but, upon producing great results, continues to partner with us.
This client’s sales funnel was strictly door to door sales. They reached out to us to supplement their leads and fill their funnel. We put a heavy emphasis on Google Search (as this is a service based industry) with a small percentage of the budget allocated to Facebook Ads and Google Display Ads. After ensuring ad efficacy by tackling some foundational needs (website, Facebook, Google) we successfully generated high tier leads.