What is seo?
You’ve heard the acronym tossed around at networking events and workshops, you nod your head when people talk about it, but you’ve always wondered what it actually is. Sound like you?
When a business builds a website, it’s essentially placing the business in a cornfield – no one knows how to find it. By making the site SEO-friendly (onsite optimization) and building trust and reputation with Google (offsite optimization), Google awards the site with a higher ranking. Effectively giving potential customers/clients a roadmap to the business that wasn’t on the map before.
Search Engine Optimization is the process of increasing the visibility of a website to users on Google. This is a complicated process that involves improving the image of site in the eyes of Google through work done to the website and beyond.
Google “crawls” (or reads) it’s entire database of sites every three weeks or so and looks for sites to increase rank or ‘bump up the ladder’. In order for Google’s algorithms to crawl a website effectively, the site in question must have an architecture that allows for this. Because Google is consistently updating its algorithms, older websites and websites that are made without SEO in mind won’t be read correctly by Google – thus making it difficult for Google to improve your ranking.
Having a site with a solid architecture that Google can read is essential. However, Google wants to promote sites from businesses that are reputable and trustworthy – industry leaders. To build trust with Google, you need references. One form of these references are backlinks, or links between your site and another site. Not just any backlink will get the job done – you’ll need to ensure the company’s site your linking to is reputable in the eyes of Google as well. Amassing enough high-quality backlinks takes time and needs to be done right in order for Google to view you as reputable.
Along with backlinks…
Those activities include:
- Aged-article inclusions: older articles do really well when it comes to SEO. Linking with these articles can be difficult but ensure viewership and credibility.
- Article engagement: engaging with content is a great way to show Google you’re in the know and active in the online community.
- Blog writing: writing copy for the site in the form of a blog is great for onsite optimization. It’s another step that shows Google you know what you’re talking about, and, therein – an industry leader.
- Content creation: encompassing onsite and offsite content. Various article writing (onsite and offsite), content updating, etc.
- Internal linking: connect your content and give Google an idea of the structure of your website. They can establish hierarchy on your site.
- Keyword research: analyzing keyword traffic and choosing which to optimize for. Crucial for ensuring traffic is relevant and in good quantity.
- Link portfolio: producing a portfolio of backlinks that are diverse, reputable, and garners traffic.
- Off-site optimization: building trust and reputability with Google (through various aforementioned and additional methods).
- On-site optimization: ensuring the site in question is optimized for Google’s algorithms throughout time
- Reporting: updating campaign progress via our live portal
- URL targeting: focusing SEO efforts on individual pages of a site for optimization
determining campaign size
SEO makes sense for every business. However, not all businesses need a lot of work to see results. Take a paper company for example. The likelihood of there being tons of paper companies in a given area is relatively small meaning competition is rather minimal. From an SEO perspective, there will be fewer businesses to compete with for relevant paper-related service keywords and this means less work needs to be done.
There are a few key factors that determine the size of an SEO campaign.
Market competitiveness – how many competitors do you have? Have they already optimized their websites? Are you new to an established market? These questions can determine how mich work needs to be done to compete in the marketplace.
Business goals – some businesses are shooting for the moon while others just want to remain in business for the foreseeable future. Knowing the goals of a business (short term and long term) play a vital role in formulating the perfect SEO campaign.
Location – Knowing the location a business wants to optimize for is essential: one city? An entire state? What about a region, an entire country, or continent? Generally speaking – the larger the area the more work and time it will take to optimize.
As you can see – there are many variables at play. This is why prepackaged SEO campaigns work against you. This is where we work with you to determine goals and formulate a plan that makes sense and will yield desired results.
Determining campaign size will depend on the type of business you are in. Typical businesses we do SEO work for:
Why venzo group?
Clear process & Reporting
Like a lot of things online, SEO can be difficult to understand. Fortunately – we love educating when it comes to SEO specifics and best practices. Our process ensures everyone is on the same page and allows for maximum transparency.
High-Quality keyword curation
We only optimize keywords that make sense for each business. Determining the goals of a campaign coupled with keyword research produce desired results.
To do SEO right – you need a team. Our dedicated team of copywriters, researchers, backlinkers, and web developers that specialize in different activities; they divide and conquer.
In order to provide our partners with the best experience, they receive a designated partner success manager upon signing on. This allows for consistent communication and promotes reliability.
As optimizations to your website are implemented and backlinks are created on trusted sites across the web, your site will begin to move up in search engine rankings. Higher rankings means that more people are finding and visiting your sites.
You made it! The ultimate goal of SEO is to drive more traffic to your sites, which in turn increase sales and grows your company.
In short, Google wants the best services and products to appear on its first page. It’s a lengthy and complicated process but the benefits far outweigh the time and cost involved to achieving first page status. As we become desensitized to digital advertising, organic search rankings (SEO) seem to be doing better and better, as studies show users looking for organic listings more and more over sponsored listings (ads). It’s imperative that businesses show up on Google in today’s day and age as consumers become more informed and do more research before making a decision.
Before we start any campaign, we perform a full history and audit report to ensure our efforts are maximized. We look at things like website structure, existing rankings, Google My Business information, and reputation. Transparency is key and like a lot of things online, SEO and its complexity can muddy the waters when it comes time to choose a company that is reputable, honest, and ethical. Our process allows us to break things down as much as necessary, that way our clients are always on the same page. Once we achieve first page status, we work towards ranking first for that particular keyword and the process is replicated for each keyword chosen.
Keyword selection is probably the quintessential deciding factor between SEO campaign success and failure. To ensure success, we perform keyword and industry research to select the most advantageous keywords for your business with budget in mind. Keywords are curated from three different variables: location, market competitiveness, and website traffic goals. These variables allow us to create a campaign that is personalized and suits immediate needs and budget.
ROI can be a difficult calculation when it comes to SEO for some businesses. There’s no denying that showing up on Google is invaluable for most, but who doesn’t benefit? The answer is simple: do people search for your type of goods or services? The answer is almost always yes. Some businesses will benefit more than others but it all comes down to creating a campaign that’s right for your business. Each campaign differs in many ways but the common denominator is ROI and we’ve created a lot of success thus far. Scroll down and learn more about what we’ve accomplished.
What goes into it?
Custom Content Creation
Create and post custom content that is high quality and relevant to your business.
SEO Consultation & Reporting
Campaign setup & ongoing management of SEO strategy, performance reporting, campaign audits, and proactive maintenance.
Link Portfolio Development
Develop clickable links back to your website in places where customers gather online.
Perform onsite keyword optimizations, site cleanup, and ongoing maintenance.
Business Profile Development
Create and maintain profiles on online business directories.
Numbers Don't Lie
Average increases among clients from all markets.